Shaunie Promises A More “Positive” and “Empowering” Season 5 of Basketball Wives; Is This 5 Seasons Too Late?

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Looks like Basketball Wives executive producer, Shaunie O’Neal, is singing a new tune after the recent boycott and talks of sponsors pulling their ads from the show has been taken to a whole new level.  If you’ll remember, it was just a few weeks ago that Shaunie released a statement in which she expressed her overall satisfaction with the show and declared that she was only responsible for herself.  Shaunie also made it clear that she had no control over the actions of the other cast members and can not force them to act “civilized” (my words, not hers) if that is not what they choose to do.

There is no doubt that this last season of the show has been the most drama filled season to date.  Between the infamous attack on Jennifer Williams by Evelyns’ assistant, Nia Crooks,  Evelyn hurling expensive wine bottles across restaurants and jumping across tables to attack people, Kenya and her attempt at a music career and Tami reading Kesha up and down, this season will definitely go down in the books.

It is because of the increased level of violence this season that viewers from all over have called for a boycott of the show causing a few of the shows biggest sponsors to pull their ads in an attempt to distance themselves from the drama as well as to prevent any possible harm being associated with the show could do to their brand.  When the subject was brought up during the reunion, Shaunie seemed to have done a complete turnaround, suggesting that her and her cast members are taking responsibility for their actions and are working to ensure that next season there will be very little violence, if any at all.

 

In the above clip, Shaunie promises that with the help of VH1 and her partners we are guaranteed to see a major improvement in the show.  While I am glad that Shaunie has finally taken responsibility for the show that she helps produce, I can’t help but wonder if this decision comes a day late and a dollar short.  Is this change genuine, or merely a plow to get the hounds to back off and the sponsors to come back?

About Honest Jae

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  • Rox

    I’m wishing them the best.  But no point in being “fake” now pretending to be positive and uplifting next season, if their recent behavior is in fact a reflection of their “reality and respective personalities.”  If it is not, it means they were willing to degrade themselves for the camera and for a $$ to begin with. 

    To me the damage has been done, and their behavior is a poor reflections of the black women.  They are showcasing sterotypical ghetto girl out of control angry black woman behavior and mistaking it for acting ability.  You shouldn’t have to be fake, verbally abusive and violent to be dynamic or a diva and keep your sponsors and ratings.

    But this behavior may contribute to why so many of them are EX girlfriends, fiances and wives.
    We wiill see what the next season of X-BBW brings. In the meantime ladies get that paper, don’t let the stupidity be for naught.

  • http://www.facebook.com/buddepott Bud Depot

    I hate these rich negros saying they cant this, they cant that when they are the owners. We would be the strongest community in the world if they took some responsibility and hired some media sociologist instead of shoe consultants.