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Rasheeda & Kirk Show Why Mixing Business With Pleasure Is a No-Go [+ “Marry Me” Video]
Last night [on Love & Hip Hop Atlanta] we watched as an emotional Rasheeda struggled with the difficult decision of continuing her business relationship with her husband of over a decade or move on with new management in hopes of furthering her career which has been at a standstill for years. The ending result seemed rather heartbreaking and tragic after Rasheeda, already having seeked outside advice from Deb Atney who is best known for managing both Nicki Minaj and her son Waka Flaka, broke the news to her husband Kirk Frost that she was considering bringing in new management to help assist him in moving her career past the point in which it has been for the last 10 years.
Stop the track…Let’s state facts:
Although Rasheeda has a well established brand and has been a staple in the Atlanta music scene for well over a decade, she is still unknown outside of the state of Georgia. If she was unaware of her irrelevant status outside of Georgia, this may have been made clear when the cast was announced and no one knew who she was and referred to her as a “wanna be” and “aspiring rap artist”. I suppose the bigger question would not be related to her abilities as an artist because clearly she has done quite well for herself in the underground/indie market. Her brand is solid and she is one of the most respected female rappers in the industry, so again…what is the problem?
The problem, in my humble opinion, is that it may possibly be a combination of Rasheeda standing in her own way and Kirk’s own personal vision of what Rasheeda and her brand should be. During an interview I had with her several months back, she made mention of how it was easy to fall victim to the “what ifs” when it comes to your career especially when you pass up opportunities that others decide to take and eventually conquer. The problem (from what I see on the show) is that while Kirk may truly believe that he has her best interests at heart, the reality is…at the end of the day, he is still her husband. This means that I am willing to bet a pack of Hostee’s crumb donuts and a coke (I’m not sharing a Pepsi) that a good majority of his business decisions relating to what he will allow Rasheeda to do or be involved in are made off emotions FIRST.
Let’s face it…even if Rasheeda woke up one day and decided that she wanted to toot it and boot it in a leotard and claw hand [no shade to Beyonce] and “uh oh” herself across the stage while her Legs Are To The Moon, if she brought it to Kirk…as her “husband” he may say no whereas a “manager” might be willing to give it a go.
By her mixing her “business” with her “pleasure” she has inadvertently limited her options thus realizing that the only way she might be able to break out that one good time before she retires, is to severe ties with her “husband” professionally. The conflict of interest has always been considerable high and after 10+ years and breakout success, Rasheeda is now coming to terms with the phrase…
“Don’t bring work home with you…”
Oh…and here is her latest video “Marry Me”.