Breaking News: Sponsors Pull Ads From Basketball Wives; Ratings Drop Over 12%

Could it be?  Is it true?

Apparently it is true, that is of course, if you believe BET, Tale Tela, EuroWeb, and all of the other news outlets that have been covering the story this morning.

Reports are flooding the internet with news of the popular VH1 show losing the support and sponsorship from some of their biggest contributors due to the flooding of petitions that started over a month ago shortly after BBW star, Jennifer Williams, was attacked on the show by Nia Crooks.  Sponsors who were once behind the show are said to have pulled their ads in response to the petition. It is also said that this action extends to Evelyn’s spin-off , Ev & Chad.

Recent reports also shown that since the petitions have been started, the Basketball Wives show has seen a major decline in viewership, going from 2 million just weeks ago to just about 1.75 million.

One of the major sponsors to have pulled out from the BBW brand is the feminine product, Summer’s Eve.

Former BBW cast member, Tanya Young, suggests that perhaps with a new producer (an African-American woman, of course) the show could take a turn for the better.

If VH1 and the production company that produces BW would hire at least one African-American woman producer, with a legitimate say in the creative and editing process, there would be a heightened level of awareness and sensitivity to the images of black women they are broadcasting,”

Tanya Young also went on to suggest that despite what executive producer, Shaunie O’Neal, says “the women take responsibility for their actions and the resulting consequences,”.

“I certainly don’t miss the environment I was exposed to while taping Basketball Wives. It was both toxic and controlling. Women were not allowed to communicate after shooting a scene; women were chastised as if they were children; high-ranking executives would childishly ignore cast members on the set; and producers would “ice” cast members from working when they wanted to garner more outrageous conduct from them,” says Young. “Despite the “friendships” portrayed on the screen, some producers purposely planted seeds of discord between the women, and told outright lies, hoping that conflict and drama would ensue.”

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