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B-T-S: Singer/Songwriter LIRA Covers September 2012 "Solo" Issue & First Interactive Cover of Women’s Health Magazine South Africa

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Lira Covers September issue of Womens Health

 

Photographed for by Marc Cameron and styled by Marie Groenewald

 

South African superstar, LIRA, smiled and posed for Women’s Health’s Solo Issue. This interactive cover is a first for the Women’s Health brand internationally.

“LIRA is the perfect cover star for a magazine which places so much emphasis on physical and emotional health,” says editor, Kate Wilson, “not only is she in great shape and totally committed to looking after herself, but she has also built an incredibly successful career on her own terms. These are exactly the kind of values that Women’s Health promotes in every issue.” Readers look to the magazine for advice on how to carve out happier, healthier lives and “LIRA has graciously shared some of the wisdom she has learnt on her journey,” says Wilson, “her story is both inspiring and full of practical advice.”

To activate the cover and inside videos, download the Aurasma app to your cellphone or tablet device – point it at the cover (or the opening pages of the Lira story) and watch her come to life.

Lira Covers September issue of Womens Health 2

Lira Covers September issue of Womens Health 3

 

Photos Courtesy of Helio PR

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